What's in a name?

It sounds so simple – Lemon Pinky. Essentially it say’s exactly what it is – A lemon with a pink flesh. Combining that simple little message into a memorable name and graphic is/was the trick.

We all recall information in different formats. By colour or visual, by text/copy, image or with messaging. The hierarchy and priority varies from person to person, our objective was to create the memory that resonated. There is no better way than creating an endearing image or graphic that appeals to a broad market. The little lemon love story, of Lemon Pinky, the Lemon with a Pink Heart, has created a “brand” for a product, it has connected with the huge customer base, at Citrus Men. The Lemon has a lot of features and appeal however it’s the “story” the label, name and branding that sells it. It flies off the benches and is in constant hot demand.