A podcast with fact, no fiction, fun and full of interest and zest.
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This series of seasonal print media advertisements flags a landscaper, garden designer, creator or architect.
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It’s got to be a Pirate theme, riffing on the subject the name and character “Burp” the blueberry was created.
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A lemon with a pink heart. Tiger striped skin, variegated leaves, productive and ornamental
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The beauty of this new variety of orange is its arrival or ripening.
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Heyne’s Garden Centre….their business is growing, even on the move.
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The final message in this 12 month seasonal campaign of ”tree” promotion was summer.
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Last year we developed the FebReplant campaign for Heyne’s Wholesale Nursery, as a response to the devastating bush fires of 2020. This year …..
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The COVID factor is going to be heavily influencing “the Mood and Trends” of the next season……………Here are a couple of trend predictions.
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Did we, the horticulture industry fall into banana bread thinking? With a curious direction and emphasis, it seems that everyone jumped into a canoe called grow your own, and paddled in the same direction.
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Having completed another staged step of the Heyne’s Garden Centre Rebrand and Website construction. Along came the Coronavirus!
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When the recent bush fires impacted Australia, so many people wanted to assist. Febreplant was devised to deliver a message, offer a connection between, wholesale, retail, and end consumer, with all parties contributing to a common goal.
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It sounds so simple – Lemon Pinky. Essentially the name say’s exactly what it is – A lemon with pink flesh. Combining that simple little message into a memorable name and graphic is/was the trick. We all recall information in different formats.
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When it comes to talking directly to your market, or audience, social media is Queen.
It’s free, it’s accessible and it makes aim and shoot marketing very accurate, with a direct shot from device to device, to your customer, or potential customer. Both Insta and Facebook behave in the same way. The point of difference between them is the target audience…not the target….the audience.